Article marketing is still one of the most effective ways to drive traffic to your website. But there are a few tips that you can use to get the most out of those backlinks.
- Do not use the same exact content. Don't use the exact same article that you're submitting to article directories in an article that you've already used on your own site. This may be considered "duplicate content" by the search engines. Instead, re-write the article using a different point of view so that you have something unique in both locations.
- Submit every unique version of your article to different article directories. For instance, submit one to EzineArticles.com, another version to GoArticles.com, another version to ArticlesBase.com and so forth.
- Avoid automatic "submission services". These are services that promise you that they'll submit your articles to hundreds of different article directories online. Not all article directories are created equal and there's only a few that really get the attention of the search engines on a regular basis. Save your money and submit to article directories manually. Manually submitting to top article directories and then to a select few "niche" directories is the best way to go.
- Link directly to your own website. When you create an author's bio box don't simply enter in an affiliate link in this area. What you're trying to do is get a link back to your own website; not build backlinks to the affiliate site.
- Use a keyword within the link back to your site. Instead of using just your website address in your bio box to link back to your site, also create a link that contains a keyword that you want your site to rank well for.
- Don't just link to your home page. To get the most benefit out of these backlinks you need to be using a keyword within the link back to your site (as noted in #5 above) and that link needs to point to the specific page on your site where you talk about that keyword.
- Your article doesn't just have to be limited to article directories. There are countless numbers of ezines online that need content. This can get you thousands upon thousands of visitors to your website at no cost to you. I suggest that you use the DirectoryofEzines.com to find new spots where you can submit your articles.
- Niche it out. Don't limit yourself to just the "basic" online article directories such as EzineArticles.com and GoArticles.com. Seek out an article site that caters specifically to your niche topic. To do this, just go to Google and type in "your topic" + "submit articles" or "your topic" + "looking for writers" or any variation of those terms.
- Make your articles pull double-duty. Once you have articles written that you've either placed on your own site or that you've submitted to article directories, you don't have to stop there! Take those same articles, organize them, and create an e-book out of them that you give away on your own website. You can also submit your free ebook to places such as free-ebooks.net and getfreeebooks.com. Remember, within the ebooks themselves you can place links to affiliate products that you recommend.
- Double-Duty Tip #2. Again, use those same articles and place them into a different format which you can then also share online. Make them into a video, and add that video to popular sites, convert it into a slideshow and submit it to places like SlideShare.net.
Remember, all of that hard work you put into writing an article can be used in a variety of different ways to help you gain more exposure for your website.
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Kristine Wirth is a full-time Internet Marketer who began her career creating websites in 1996.
She has helped thousands of people understand how to create websites, use social media tools, and get their head around difficult concepts such as affiliate marketing and SEO so that they can grow a successful online business.
Article Source: http://EzineArticles.com/?expert=Kristine_Wirth
